ABOVE-STANDARD VISIBILITY

In addition to standard visibility, partners can opt for “above-standard visibility” under section 12.2 of the e-Single Form. The purpose of such more elaborate communication actions is to raise awareness of humanitarian issues particularly among defined audiences in the EU Member States and to showcase the tangible results of EU-funded humanitarian aid.

The Above-Standard Visibility option is intended for Partners planning to go beyond the communication activities foreseen under Section 12.1.B (External Communication) complementing the latter.

ASV actions are more than merely putting extra resources into the standard communication approach. ASV plans should not only focus on the quantitative output, but also – and more importantly – on creativity, quality and impact. The main target audience of an ASV plan should be identified within the European public.

Above-standard visibility could, for example, include:

• audio-visual productions (including social media versions);
• media visits to project sites;
• paid advertising and/or content placement in the media (print, audio-visual, online) and on social media;
• billboards and other outdoors advertising campaigns in the EU;
• exhibitions or other types of events with a significant outreach to the European public
• and media.

A separate communication plan and budget, including a breakdown of the main activities, must be submitted and approved by DG ECHO before the contract is signed. The plan must be inserted as an Annex to the Single Form.

The partner must consult with the Regional Information Officer and obtain DG ECHO’s approval for the ASV communication plan prior to the signature of the contract. The communication plan’s feasibility and projected impact will also be taken into account when deciding on its approval.

The template for an ASV communication can be found here.

Last update: 06/12/2023